Groovy Goons Pale Ale - Beer Label
A beer label designed for sports fan to enjoy the game! *A University Work*
B R I E F
The brief is to design a boutique 'craft' beer, hailing from Melbourne, Australia.
*This is a university work for RMIT University*
A P P R O A C H
I've chosen to design a label that is inspired by sports fan and hooligans. The name of the beer is Groovy Goons, the name is chosen to be a mixture of fun/laidback and silly/eccentric which is a feeling you can get from watching sports. The beer is ideal for consumption during a sports events. Each beer is designed to resemble a fan/ having the 'hooligan' look (the trackie label)
